Turn on Chat and ask about your results
An admin adds your organization’s own Anthropic API key once, then everyone on the team can ask Chat about your visibility, competitors and fixes; Anthropic bills the usage, not LegitGeo.
How Chat works
Chat is an assistant inside LegitGeo that answers questions about your own results, sometimes with a chart. It uses Claude, an AI model made by Anthropic, through your organization’s own Anthropic account and its API key (a long password that lets one program use another).
Chat is on the Local, Growth and Agency plans. Anthropic bills you directly for what Chat uses; LegitGeo does not charge for it. Until a key is saved, Chat in the sidebar shows Set up and is locked for everyone.
Add your Anthropic API key (admins)
You need an Anthropic account. Sign in at console.anthropic.com, create an API key and copy it. It starts with sk-ant-.
In the sidebar, under Optimization, select Chat. It shows Add your Anthropic API key.
Select Go to Settings. Settings opens on the Agent tab.
Chat with its Set up label (1) and Go to Settings (2). Captured October 23, 2026, from the demo business Harborline Plumbing. Paste your key into Anthropic API key.
Anthropic API key (3) and Save (4). Captured October 23, 2026, from the demo business Harborline Plumbing. Select Save. You see Anthropic API key saved, and the card says Key configured. Chat now works for everyone; the Set up label in the sidebar goes away the next time the page loads.
The key is stored encrypted, and LegitGeo support cannot read it. A key that is not in Anthropic’s format is refused.
Only admins can add, replace or remove the key. Everyone else sees Admin-only setting on the Agent tab.
Ask a question
In the sidebar, select Chat.
Type your question in Ask about visibility, competitors, citations…, for example “how is my business doing this month?” or “who is gaining share of voice?”
Press Enter or select the send arrow. Chat shows Thinking…, then answers from your data.
Chat can read your visibility and its trend, competitors, citations, topics, questions and content opportunities. It cannot change settings, log changes on Proof, update actions or post review replies.
Select Stop to cut an answer short, or New chat to start over. Chat keeps a list of your past conversations: select one to reopen it, or its bin icon to delete it.
Replace the key (admins)
Open the Agent tab in Settings.
Paste the new key into Replace key.
Select Replace.
Remove the key (admins)
Open the Agent tab in Settings.
Select Remove key.
Select Remove to confirm.
Chat is then locked for everyone until a new key is saved.
Frequently asked questions
How much does Chat cost?
LegitGeo charges nothing for it. Anthropic bills your Anthropic account for the questions your team asks, at Anthropic’s prices.