Group your questions into topics
Topics group related questions, such as water heater repair, so you can see which of your services AI links you with. The Topics list covers the last 30 days; a topic’s own page covers all its answers.
Compare your topics
In the sidebar, select Topics.
Read the cards at the top: Tracked topics, Best performer, Biggest gap and Top mover (7d).
In Topic leaderboard, select a column heading to sort, such as AI score (30d) or SoV (share of voice).
Select a topic to open its page.
Topics in the sidebar (1), the cards (2), a sortable column (3) and a topic (4). Made-up demo business, captured October 23, 2026.
The cards and Topic leaderboard on Topics cover the last 30 days; there is no date filter. A topic only shows numbers once questions are in it and the next check has run. To filter Visibility by one topic, choose it in Topic there.
Read a topic’s page
At the bottom of Prompt performance, select View all prompt results for this topic. Visibility opens with only this topic’s answers.
View all prompt results for this topic (1). Made-up demo business, captured October 23, 2026. Under Date Range, select 30d. The link opens Visibility on 24h, which usually holds only the latest nightly check.
A topic’s own page covers every answer since its questions were added, not just the last 30 days, so its numbers differ from the ones on the Topics list.
It shows Visibility, Brand mentions, Citations and Positive sentiment for that topic, a Visibility trend against your competitors’ average, Share of voice by platform, a Competitor comparison and Prompt performance, which lists its best and weakest questions from the topic’s 50 latest answers.
Add a topic
Admins and Managers can add, rename and delete topics.
On Topics, select Add Topic.
Type a name, such as “Gas line repair”.
The name (2) and Add Topic (3). Made-up demo business, captured October 23, 2026. Select Add Topic.
Put questions in it: on Prompts, edit a question and choose the topic in Topic. See Add, edit or pause the questions you track.
Rename or delete a topic
On Topics, select Manage topics.
To rename a topic, select its pencil (Edit topic), change the name and select the tick.
To delete a topic, select its bin (Delete topic), then Delete.
Edit topic (2) and Delete topic (3). Made-up demo business, captured October 23, 2026.
Questions in a deleted topic are kept, with their answers, and become uncategorized. The Tracked topics card then says how many questions have no topic.
Get topic ideas
On Topics, select Topic Suggestions to open the strip.
Select Generate Suggestions, or Refresh for new ideas.
Select + (Add to tracked topics) to add an idea, or x (Dismiss suggestion) to hide it.
Topic Suggestions (1), Refresh (2) and + to add an idea (3). Made-up demo business, captured October 23, 2026.
Topics you already track and ideas you dismissed do not come back.
Frequently asked questions
Can a question be in more than one topic?
No. Each question has one topic, or none.
Why do the numbers on Topics differ from a topic’s page and from Visibility?
The Topics list always covers the last 30 days, a topic’s own page covers all its answers since its questions were added, and Visibility follows the range you pick. To compare with the list, set Date Range to 30d on Visibility. See Why the numbers differ between pages.