Find out why your visibility score changed

Open the breakdown

The breakdown compares the period you picked with a period of the same length just before it. The line under its title gives the exact days, for example “Last 29 days vs previous 29 days” with 30d picked.

1. Open Visibility and choose a Date Range, such as 30d.

2. Select the Visibility card. Hovering it shows “Click to see breakdown”. The Visibility Breakdown panel opens on the right, and the line under its title says which days it compares.

   

   Close

3. Read the summary at the top: the score for the current period, the score before it (“vs previous”) and the change in points.

4. Read the line under it. It names the question that moved your score most, for example “Biggest drop” or “Biggest gain”, and the assistant that moved most. Select the question to open it.

See which questions, assistants and topics moved

1. Select Prompts, Platforms or Topics above the table.

2. Read Prev, Cur and Change for each row. Rows are sorted by their current score, highest first, so look down the Change column for the drops.

   

   Close

3. On Prompts, select a question to read what each assistant said.

The breakdown uses the same date, topic, region and assistant filters as the page. Select the Mentions card instead to open Mentions Breakdown, which shows the change in how many times you were named.

Common reasons a score moves

An assistant started naming someone else for one question. Read that question’s answers and check the sites it cites.

You added or paused questions. The score covers the questions that got answers in the period, so a new question that does not name you yet pulls it down at first.

An assistant changed how it answers. When an update moves most businesses at once, Proof lists it under Market-wide moves; see When an AI update moves everyone’s results.

You changed your website or listings. A rise after a change does not prove the change caused it. Log the change in Proof and LegitGeo compares your answers before and after with similar businesses that changed nothing in the same weeks. A gain that holds up against them is called verified lift. See Find out whether a fix worked.