Change your business details, location or website
Edit your business name and description, the state AI answers are checked from, and the website addresses that count as yours.
Open your business’s settings
In the sidebar, select Brands.
Brands (1) lists your businesses. Settings (2) on a card opens that business’s settings. Harborline Plumbing is a made-up business with sample data. Real product screen, October 23, 2026. On your business’s card, select Settings.
The settings have five tabs: General, Domains, Tracking, Competitors and Danger Zone. Admins and Managers can change the details on this page. See Team roles.
Change the name, logo, industry or description
On the General tab, edit Brand Name, Logo URL, Industry or Description.
General (1), Brand Name (2), Region (3), State (optional) (4) and Save Changes (5). Harborline Plumbing is a made-up business with sample data. Real product screen, October 23, 2026. Select Save Changes.
You see Brand updated!. Leave Logo URL empty to use the small icon from your website. A logo address must start with https:// or http://.
This renames the business, not your organization. Your organization took its name from setup; to change it, see Change your name, organization name or dark mode.
Change where AI answers are checked from
AI assistants answer differently from place to place. The region and state tell LegitGeo where to ask your questions from.
On the General tab, choose your country in Region.
For the United States, choose a state in State (optional), or Nationwide (no state) to ask without one.
Select Save Changes.
Google AI Overviews and Google AI Mode answer for the whole country, so the state changes the other assistants’ answers only.
The new location applies from the next tracking run onward. Answers you already have keep the location they were asked from.
Add or change your website addresses
When an AI assistant links to any of these addresses, LegitGeo counts it as a citation of your business. Add every website you own, such as an old address that still works.
Select the Domains tab.
Domains (1), your main address marked Primary Domain (2), the Add Domain box (3) with its + button (4), and Save Changes (5). Harborline Plumbing is a made-up business with sample data. Real product screen, October 23, 2026. Under Add Domain, type the address, for example
yourbusiness.com. You can also type a country code, such asUS, in the second box.Select the + button.
To make another address your main one, select Set as primary beside it. To remove an address, select the remove icon beside it.
Select Save Changes.
You see Brand updated!. One address is always marked Primary Domain, and the last address cannot be removed.
Nothing on this tab is saved until you select Save Changes. If you leave the page first, your new addresses are lost.
Other settings on this page
The Shopping mode card is for online shops. Most service businesses leave it off. On Growth it adds ChatGPT Shopping; only Admins can change it.
The Tracking card at the bottom of the General tab pauses or resumes tracking for this business. Only Admins can change it. See Pause or delete a business.
The Tracking tab holds the tracking code for AI Traffic Analytics.
The Competitors tab lists the competitors you track. See Compare yourself with your competitors.
Danger Zone deletes the business and all its results. This cannot be undone.
Frequently asked questions
Who can change these settings?
Admins and Managers can edit the details and website addresses. Only Admins can pause tracking.
When does a new state take effect?
From the next nightly tracking run. Earlier answers keep the location they were asked from.